Introduction

Over the past 30 years Apple has amplified from computer design to developing consumer electronics. The company was started by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970’s. Steve Jobs the CEO of Apple dropped out of college after only one semester. He began a job at Atari Inc. a leading manufacturer of video games which is where he met Wozniak. In 1976, Jobs and Wozniak founded Apple Computer Co. in Job’s family garage. Their main goal of their company was to develop personal computers. Job’s idea was a success and the first personal computer sold for $666.66. One of their first designs was the Apple I which had very limited features. They then moved onto the Apple II which was presented to the public in 1977. The Apple II featured graphics and color which was different from the Apple I. Job’s also wanted to develop a stronger case and keyboard for the new Apple. In 1980 Apple went public launching the Initial Public Offering of its stock to the public investors. This instantly created more millionaires than any company in history. In 1985 Job’s left Apple only to return when Apple purchased his company Next and it’s Next step operating system in 1996. This was the beginning of Job’s position CEO. In 1997 Apple entered into a partnership with Microsoft. This meant Microsoft agreed to a five yea r commitment to release Microsoft Office for Macintosh including a 150 million dollar investment in Apple. 1998 and 2001 marked the introduction of the iMac, iBook, and Power Mac G4. The 2001 birth of the Mac OS X was aimed towards professionals and consumers because of its stability, reliability and security. A line of Apple retail store began opening in May 2001. Apple introduced the first iPod in October of 2001 starting out with the capacity of 5 gigabytes and has increased as of 2009 to 160 gigabytes. The newest invention from Apple would be the iPhone 3G which supports faster data speeds and has assisted GPS. In January 2007 Apple officially changed its name from Apple Computer, Inc. to Apple Inc. Apple has a number of social and ethical responsibilities in place. Apples main goal is to ensure social responsibility anywhere their product is made. Apple also has a code of conduct and the whole company is ran around it. Apple has a very good security system. They are constantly monitoring their products and computers in the work place to prevent risk of hackers or any other problems.


http://www.apple.com/