Sunday, April 12, 2009

Apple's iPhone, an Indian Flop, Prepares for China





We are all familiar with Apple’s iPhone, we know how versatile it is, how it has different applications. You would think that wherever iPhones are sold there will be mobs of people trying to buy them, wrong. In India the iPhone has barely made a dent in the phone market, but how could this be being that India’s phone market being one of the fastest growing markets in the world for cell phones.


Even though India has one of the fastest growing markets for mobile devices the iPhone has not sold according to Apple’s plans, there is more than one reason for this problem. One of them being the price, at $700 buying three iPhones would be equivalent to buying a new car, the Nano manufactured by Tata Motors. Another reason is that Indian executives see the iPhone as a device used by young people and it is not business friendly.


However Apple’s focus are set in China now, they will be launching the iPhone by midyear , and everyone will see how this turns out, being that China has the world’s largest mobile market China Mobile, there are also rumors that Apple might also sell the iPhone through China Unicom.
As Apple now knows, it will not be easy to win over the Chinese market and they have the example and experience from the Indian market, both markets are similar, they both have adopted other mobile brands such as Nokia. Also the consumer’s iPhone experience will also be shorthanded due to the fact that the Chinese Government does not permit mobile devices to have Wi-Fi.


However not all is dark for Apple, the bright side is that by the look of things Chinese consumers are yearning for the iPhone, the fact that there are an estimated 1 million iPhones already in China, all of them have been smuggled and have illegal Wi-Fi.

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